Our global media practice has the expertise to help you capture attention and build value in today's global multi-speed media landscape.
The media industry has become a subject of global concern. It has played a crucial role in fostering an uneven globalization, creating and maintaining indiscriminate conditions for global capitalism, and too often promoting uncritical and unstudied narratives of the worldβs market economy. Media companies worldwide need to stay ahead of the game and find new ways to attract and engage the next generation of digital consumers. Sowaidan helps traditional and digital media organizations find ways to deliver media content in efficient and profitable ways. Our media professionals work with most of the worldβs leading media and entertainment companies, providing extensive professional advice on a whole range of operational, financial, regulatory, and strategic issues.